Google is reportedly building a social networking service that could potentially pose a serious challenge to Facebook. Although little is known about the platform, it seems likely that online gaming will play a pivotal role in ensuring the success of “Google Me.”
According to the Wall Street Journal, Google has asked a number of industry heavyweights – including Playdom, EA’s Playfish and Zynga – to offer their games on the upcoming service.
Amir Efrati of the WSJ explained that Google’s foray into the social gaming world highlighted the company’s “latest attempt” to capture users and advertising dollars which are “increasingly flowing” to social networking sites such as Facebook and Twitter.
“For social-game developers, a successful Google offering would mean they wouldn’t be so heavily dependent on Facebook, where the vast majority of users access the games,” wrote Efrati.
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