Wanted: More Women into Computer Hardware
2009
Out of the 6000 plus fans of the Tom’s Hardware Facebook page, 94% are probably males (this according to the pages admin, who I know personally). That’s no surprise, but I’d still like to see more women getting into computer hardware. This isn’t another drool-induced rant pleading for hotties to turn into geeks and spice up our socially-challenged online lives, mind you.
Nothing makes a community livelier than diversity, and geek circles desperately need a woman’s touch. So how do we get more women drooling over specs and components? Here’s my five-step plan.
Release a Gaming PC With a Twilight Paint Job
Like or not, the Twilight saga is here to stay. And when you have women—including those of substance—involuntarily swooning over Stephanie Meyer’s shallow yet infatuation-inducing prose, you’ve got to use that to your advantage.

Enter the Twilight PC. With a painted Jacob and Ella emblazoned on the side of this powerful yet understated ATX tower, appeal to women is all but ensured. However they acquire one (out of their own funds or that of a loved one’s), you can bet they’ll eventually become curious about what makes it tick, introducing them to the components inside.
Make the Next Sims a Really Demanding Game
Already as a joke, enthusiasts like wondering if that new video card can handle Crysis. To attract the legions of female Sims gamers, the next installment of the Sims series should surpass Crysis’s system requirements. All for the sake of creating the most realistic soap opera simulator of course.
This will force women to become more aware of specs, and the components needed to achieve them. Heck, it will probably force them to determine, on their limited budgets, what’s the best overclocking setup possible. And guess where they’ll turn for advice?
Showcase the Attention Women Geeks Already Enjoy
Make it clear to women that there’s an appreciative audience waiting for them. Show them how the novelty of being female and into gadgets is very intriguing for your (typically) male geek. Just ask Sarah Townsend and, more recently, Adrienne Curry. The pioneer America’s Top Model winner recently posted a picture of herself, apparently playing World of Warcraft in her birthday suit:

Yes, if my five-step plan works, women geeks will become a dime a dozen, no longer able to rely on their gender to stand out. Yet this will allow female enthusiasts to distinguish themselves through real achievements, such as pushing the i7 920 past 4GHz merely on air.
Highlight the Success of Geeks
Face it: free from the superficial pecking order of high school, geeks rule more than jocks. They make more, are happier, and actually change the world. Let’s highlight those realities, and show women everywhere that geekdom is where true success happens. Women today are still attracted to successful men, not necessarily because they want good providers, but simply company who know what they’re talking about and how to get things done.
Yes, we’ve all heard stories about a homeless man wasting away his life playing World of Warcraft while living on welfare checks. So let’s make it clear that those cases are exceptions rather than the rule.
Treat the Losers Like Pariahs
Yes, every community has them, the trolls who like picking fights, to sexually-repressed infantile idiots virtually drooling even at the hint that their new online contact is a girl (even if it hasn’t been conclusively proven yet).
So what do we do with them? Treat them like the losers that they are. Show them that their antics will never get them ahead, and they’ll probably leave for dirtier pastures suitable for their immature outlook. What remains are discussions where approaching women will feel confident that they’re in discussions featuring substance, where their opinions and insights are respected.
What do you think? If you’ve got your own ways to get more women into computer hardware, feel free to share below.
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