Netbook Ownership Increases 5% On-Year, Other Trends Revealed
According to a market research report by PriceGrabber.com, the percentage of online consumers who own a netbook has increased from 10% last year to 15%. The survey also revealed that 11% of consumers plan to purchase a netbook this year; over half of consumers do not consider netbooks to be a replacement for a laptop, but more of a compliment to a primary notebook or desktop PC.
One particularly interesting bit of news is that older consumers are buying netbooks despite the small screen size. The primary age group of netbook owners has increased in the last year from 35- to 54-year-olds to 45- to 64-year-olds.
While over half of the survey respondees spent more than $750 on their last computing product purchase, 65% say that $750 is the most they will spend on their next computing device. PriceGrabber.com reports that the average selling price of laptops dropped from $808 in December 2008 to $645 in December 2009, a difference of 20%.
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