Apple’s new London store, in the heart of Covent Garden, is near completion according to local reports.
Until recently the store has been covered with scaffolding and anonymous white netting, although this has now been replaced by a red velvet ‘curtain’ around the building, positioned just as you come into the famous market square. Covent Garden regularly attracts over 30 million tourists each year, with a mix of shops, bars, restaurants, theatres, the Royal Opera House and street performers.
The new Apple Store is likely to be a popular addition to the mix, as slowly the ‘curtain’ opens to reveal an Apple logo and normally “Coming soon.” Some local traders have been told the store could be open as early as the end of July.