Harrah’s Focuses on Innovation, Offers Next-Generation Guest Experience
NEW YORK (National Retail Federation 99th Convention & Expo, Booth 2529) January 11, 2009 Expanding on an existing collaborative effort, Cisco® announced today it is working on the first interactive digital signage solutions pilot with Harrah’s Operating Company Inc., a subsidiary of Harrah’s Entertainment, Inc. Using Cisco Digital Media Suite (DMS), now supporting touch capability, Harrah’s will pilot an interactive signage solution as part of Harrah’s strategy to create a more personalized guest experience. Th