Google doesn’t just want to compete in the travel market…it wants to own the software that drives its competitors’ services.
Internet giant Google has announced another significant acquisition: the company has announced it plans to acquire ITA Software for some $700 million in cash. ITA develops the reservations systems used by many of the world’s major airlines as well as many online travel services, including Orbitz, Hotwire, Bing Travel, FareCompare, and others. B
