YouTube will start rolling out next month a set of new channels with original programs next month, as the video site beefs up its offering of exclusive, professionally-produced content.
These new channels are meant to complement YouTube’s core user-generated amateur videos and the non-exclusive, professional movies and TV shows it redistributes.
The strategy is intended to attract more viewers to YouTube, already the web’s most popular video site, and offer advertisers new opportunities for marketing their products.
The new channels will also make YouTube a more direct competitor to producers and broadcasters of original, professionally-produced programs, including other Internet companies like Yahoo, as well as TV and cable networks.
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